quality score Mar 28, 2026 8 min read
The Quality Score Paradox: Why Relevance Is a Competitive Advantage in Paid Search
Quality Score in paid search is not just a metric. It is a pricing mechanism that rewards relevance with lower costs and punishes irrelevance with higher ones. Understanding this paradox reveals why the advertisers who invest most in relevance often pay the least per click and capture the most market share.
Read Article
→